As my brother-in-law called it, “Pokemon Go,” is the finest fitness app out in the market today. Sure, you can have your Galaxy Gear Fit, Jawbones, or whatever other health monitoring device there is that’s cashing in on the Internet-of-Things (IoT).
But none of those devices, and I mean, none of them, really inspired anyone to do anything different that take a few more steps than normal just to burn a bit more cals off your system. “Pokemon Go” is tricking you into getting healthy.
You can walk thousands of steps, burning hundreds of calories, without realizing what you’re doing, in the pursuit of catching rare Pokemons. I’m sure some of you have seen the vids on Facebook about a massive horde marching into New York City’s Central Park at night to find—based from the memes—a Vaporeon. This is proof some people are willing to follow Pokemon to the depths of the Earth.
Nintendo, The Pokemon Company, and Pokemon Go developer Niantic Labs, are carrying one of the biggest balls yet. It’s now falls on how they toss it around, and to whom. The future of “Pokemon Go” is still up in the clouds. Nintendo, despite being an isolated-type of company, dares to try new things—perhaps, Nintendo is the only one who really has the balls to experiment what may appeal to fans, and willing to pay the price for it—ahem, the lackluster Wii U. Niantic Labs has already pushed Nintendo off its comfort zone by making “Pokemon Go” available on smartphones.
How much further are they willing to go, remains to be seen. But what else is there to look forward to anyway? If “Pokemon Go,” a mobile game, managed to become an unofficial fitness app, then it is possible for it to become a pseudo-travel app as well. (In a way it is, thanks to GPS and on-screen map, which has so much room for improvement.)
“Nintendo” is an established, powerhouse name, a Mick Jagger-kind of rock star—old school, but not totally out of school—I know that was a lame analogy, shut up all ready!
It has every power to achieve worldwide things on its own. Tourism departments all over the world could reach out and partner with the “Pokemon Go” phenomenon for strategic placements of Pokemons virtually anywhere. Think about scaling Mt. Pinatubo to catch a legendary Moltres. Fans will go nuts. Locals can even join tourist groups, for Pokemon hunting while going around landmarks here and there and other tourist destinations. It will also promote safer Pokemon hunting than wandering off alone.
If you combine this concept with Facebook—rather, Mark Zuckerberg, and his ambition to provide the social network to every people around the world, Nintendo—actually, Niantic, can continue to profit out of this. Climb up the Himalayas and a wild Arcticuno appears. Damn!
Anyone remembers Google Glass? Those dorky stuff you on your head to receive hands-free augmented reality stuff? It’s sitting in the quiet right now, the technology continues to brew, and waiting for a big comeback—just like VR. The Glass project too, can collaborate with “Pokemon Go” in many ways.
First off, you won’t need to directly use your smartphone’s camera to spot Pokemon. By then the technology becomes readily available, we can all chill that the Glass will definitely look much cooler than it was first made public in 2013. Imagine sky gliding thousands of feet in the air and you spot a kit of pigeys soaring with you. It’s a beautiful thing to imagine. It’s also dangerous, but who the hell cares? It’s Pokemon!
The rise of “Pokemon Go” is a testament that there are people ready to support Nintendo products. The ridiculous amount of popularity is so strong it even pulls non-Poke fans into its orbit. Nintendo and Niantic will not run short of players, especially if they improve around the app. It’s an ideal scenario and the best way to make Pokemon come as close to reality as possible.
However, such a thing is unlikely. This would require government offices to directly contact Nintendo and make lengthy negotiations about how a project this scale will profit each side. I can see this being a possibility in other countries in the near future, but not in this one, unless we improvements in our government systems in the coming years. Now, we wait once more for the app to settle in.